Monday, June 23, 2008

Small Business Marketing Environment series 15: Effective Ideas for Home Based Business Entrepreneurs

Small Business Marketing Environment series 15: Effective Ideas for Home Based Business Entrepreneurs

In this series about small business marketing environment, I am going to talk about the effective ideas for home based business entrepreneurs. How can you establish a business without leaving the comforts of your home and do so with just a small capital? The answer is simple and it’s right in front of you. Think for everyone else. Act for everyone else. If they can’t do it, do it for them.

But how would you do it? To know the specifics, take time to attend seminars and workshops for more information and how to gather tips on starting a business. If you don’t want to spend your money on the first suggestion, there is always an alternative. You could drop by the library within your community and read books regarding management and business. Well at least, that’s free. You just have to be part of the community. Or better yet, use the internet for various researches.

Home based entrepreneurs benefit vastly on having their business right at their doorstep. It extinguishes the agony and trouble of being stuck in heavy traffic and being late. Travel time would take at least thirty seconds from your bedroom to your home office. No dress code required.

You could come to your office on your pajamas, no one cares, and you’re the boss. Family time is not compromised. You are the boss of your own company. Best of all, self-discipline is practiced.

Here are 3 of the best suggestions for gearing up your home business:

1. Garage Sale the old and perhaps the new?

Sure you have clothes that are used only once. Those that your mother gave you when you were three but you wore them only once cause you never liked it. Remember? That’s right. Sell it on Monday.

Sign board announcement: Kid’s stuff on sale!
Your husband loves sports but that was 5 years ago. Again, sell it on Tuesday. Hunt down those baseball cards and sports gears he kept in his closet.

Sign board announcement: Sports stuff on sale!
Now are you having a clearer picture of what I am trying to paint? You could sell different kinds of stuff on different days. That would make your garage a bit more interesting.

2. Food for Thought sweet. Spicy. Sour.

Cooking can be very consuming. But if your hands were made for it, then try the catering business. Supply food for gatherings like parties, anniversaries, meetings, etc. If you’re also good with pastries, then convert your garage or a part of your house into a mini café.

Set up a relaxing ambience that would suit and entice customers to hang around. Give them a reason to stay. A good cup of coffee, light music, and a satisfying bite of their favorite blueberry cheesecake would definitely work up an appetite to keep them coming back for more.

3. Clean it, Scrub it from top to bottom?

Having an obsessive-compulsive type of personality can be an advantage and it can be put into good use. Aside from imposing cleanliness within your own vicinity, other people抯 house might need it as well. In a generation where time is of the essence, workaholics fail to maintain an organized environment.

That’s where you come in. Advertise your services to those people who badly need grooming. Emphasize that when the environment is healthy, the client is healthy as well.
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